Shimon Cohen is the Founder and Chairman of The PR Office. He is a media relations and reputation management specialist who has advised a wide range of clients ranging from Governments and multinational corporations to public and voluntary sector organisations.
Shimon advises an eclectic collection of companies across all business sectors. He works with clients all over the world in professional services, business, real estate, extractive industries, politics, entertainment, sport, technology and the community and not for profit sector. He currently advises Chairmen, CEOs and a number of high profile sports and media personalities.
Shimon headed communications for the Nelson Mandela Foundation’s 46664 Campaign writing a number of speeches for Madiba. During the 2016 FIFA Presidential election campaign Shimon headed the communications team for HRH Prince Ali of Jordan.
Prior to founding The PR Office in 2004, Shimon served as Chief Executive of Bell Pottinger Public Relations and before that Shimon was Executive Director at The Office of the then Chief Rabbi, Lord Jakobovits.
Shimon is active in the voluntary sector advising a host of representative, welfare and educational organisations. Shimon is a loyal Cardiff City fan and has a wide variety of pastime interests.
Laura is co-Managing Director at The PR Office leading teams across corporate and professional services clients. In addition, Laura is responsible for running operations for The PR Office.
As a communications consultant, Laura’s role is focused on developing and implementing strategic communications programmes, helping clients to navigate issues and debates. In her career, Laura has worked with start-ups, long established brands and service providers including The Isle of Man Government, The Post Office, Invesco Institutional, BDO, Byrne and Partners, Crescent Petroleum and Co-op Bank.
Some of the significant projects Laura has worked on include supporting the Post Office as it moved into banking and launched its current accounts, advising Co-op Bank on both internal and external communications when it was navigating numerous issues in 2013 and the 2016 FIFA Presidential election for HRH Prince Ali of Jordan.
Laura started her career in the communications team at leading children’s charity the NSPCC, before moving into financial and B2B communications at Lansons.
Laura is an avid theatre goer and can be found most weeks in one of London’s many theatres. When not there she will either be seeking out new places to eat or throwing a barbell around at Cross Fit.
Marc Cohen is a specialist in financial communications, investor relations, corporate communications, media relations, CEO profiling and crisis communications. Marc has advised a wide range of companies (from start-ups to some of the world’s biggest businesses), as well as political leaders, governments and NGOs on all aspects of their PR and communications.
During his career Marc is proud to have worked across almost every industry sector, holding the philosophy that the wider your experience the better your advice, bringing best practice, insights and know-how from a range of sectors. Marc does, however, have particularly strong experience in TMT, private equity, infrastructure/transport, energy/natural resources and consumer/leisure.
Marc has advised on over 60 M&A transactions, 15 IPOs and a range of debt/restructuring mandates, bringing deep experience of supporting financial transactions.
After graduating from Law School, Marc started his career working in the City at Deloitte, before moving into communications and working at Bankside Consultants, FTI Consulting and Kreab Gavin Anderson.
Marc holds a number of voluntary roles acting as a Director of UK Israel Business and Chairman of the Norwood Investec Private Equity Dinner.
To relax, Marc enjoys playing and watching sports, reading, HBO box sets and hanging out with his kids.
Alex is an Associate Director at The PR Office, focusing on community and not-for-profit clients. As a veteran of the charity and social care sectors Alex has over a decade’s experience on both sides of the client-agency divide. He started out as a junior press officer for business charity Enterprise UK before rising to head up the communications team for a major national charity.
Alex provides strategic direction and hands-on support to a range of organisations, campaigns and issues. From delivering fundraising appeals to devising compelling campaigns, Alex works across digital and traditional channels to help organisations achieve their objectives, grow their income and achieve social change. He blogs regularly on charity and fundraising topics, and has written for leading sector outlets including Guardian Voluntary Sector Network, Fundraising Magazine, and The Fundraiser.
His experience includes health and social care charity Change, Grow, Live, Nightingale Hammerson, FiMT and a number of fundraising agencies and other commercial suppliers to the charity sector.
In his spare time, Alex enjoys learning the piano, enjoying a performance at one of London’s many fine classical music halls, and is a regular if (by his own admission) half-hearted gym-goer.
Aaron is an Account Director at the PR Office having joined as an intern in 2014. Aaron's role focuses on running ongoing public relations, public affairs and crisis programmes for his clients across both the corporate and community and not for profit sectors. His client experience includes the leading data management company KNEIP, Frontier Services Group, the Conference of European Rabbis and the Jewish Leadership Council.
Aaron is experienced in political communication and public affairs and has been involved in high-level political events in the last two years, including events with Prime Minister May, King Felipe of Spain and Pope Francis. In 2017, Aaron coordinated the Jewish community's communications around the centenary of the Balfour Declaration that lead to the creation of the State of Israel.
Aaron is a regular columnist for a leading Jewish newspaper as well as contributing to charity and political titles. In 2018, he was short-listed for the PR Moment Young Communicator of the Year.
Aaron is a passionate cricket and NFL fan who enjoys a round of golf on a Sunday afternoon and when not watching sport he will often be found partaking in a lively political debate.
Shari Ryness is an experienced PR Account Director, specialising in both community and not for profit PR as well as public affairs.
With eleven years PR experience both agency and in-house, Shari has experience of building and implementing strategic and structured campaigns to address the requirements of multiple strand organisations, through to targeted media campaigns aimed at promoting an organisation’s activities. Client experience includes Nightingale Hammerson, CGL, the American Jewish Congress and the European Jewish Congress.
Prior to joining The PR Office, Shari spent five years working in-house at Brussels-based non-profit organisations, during which time she managed, formulated and executed the communications and lobbying activities for a pan-European organisation, representing its members interests and concerns within the framework of European media, institutions and governments.
With a Masters in Journalism and having written for online news sites on world affairs, she is also experienced in researching, writing and editing key campaign material.
Shari is a keen tennis fan and enjoys hosting dinner parties in her spare time as well as reading historical fiction.
Chris is an Account Director working across property, financial services, investment, sport and professional services. With nine years’ experience working for firms ranging from FTSE 100 to start-ups and one-man-bands, Chris is a crisis specialist and campaign strategist. He regularly helps clients navigate complex situations and consults on high profile initiatives including the 2016 FIFA Presidential election for HRH Prince Ali of Jordan.
Chris has long-standing and deep-rooted media relations across investment banking, asset management and personal finance as well as with a variety of property correspondents. As well as leading on several of PRO’s financial services clients, Chris also develops thought leadership for a range of sectors including healthcare, technology, private equity and consumer affairs.
Client experience includes: RBS, Santander, Capital One, State Street, Baring Asset Management, ING, Direct Line, Green Flag, Kwik Fit, Moore Stephens, Oxx, Noe Group and Sky X.
Chris is an enthusiastic sportsman, still playing football, tennis and golf as often as he can. He’s also borderline obsessed with his dog Kobe who he talks about on an almost hourly basis!
Alisa Aronson is an Office Manager and PA to Shimon Cohen at The PR Office.
Alisa has over five years of professional experience working as an Office Manager, Marketing Manager and Personal Assistant in various Central London companies. Her experience includes managing the office of a busy design agency and a structural engineering firm giving her a wealth of experience in various sectors.
Renee heads up The PR Office’s US operations, with offices in New York and San Francisco. She has extensive experience across multiple industry sectors, particularly the media and technology arenas, and a proven track record of generating positive press, producing large-scale events, promoting general positive brand reputation, and creating strategic platforms and securing placements (global media, speaking opportunities and awards) for executives across numerous industries.
Prior to this, Renee held roles handling strategy, executive positioning, and day-to-day management at Allison+Partners and Weber Shandwick for key agency clients.
Chris is our Digital Strategist and his remit covers clients’ digital footprint from website planning and structure to keyword lists, social media and eCRM. He is an experienced brand strategist and understands that digital effectiveness means different things to different clients.
He has worked in a range of sectors from media and retail to gaming, not-for-profits and financial services. He has held board level roles on the client and agency side, been a non-executive Director for a start-up and Trustee of an NFP. Chris has worked around the world, including projects across Europe, in the US, South Africa, India and China. Clients have included Sky, Trinity Mirror Group, Discovery Communications, Premier Retail Networks, Zanussi, SONY Television and CCTV.
He commissioned a website for the first time in 1995 and has worked on somewhere around 100 since then. He joined LinkedIn in 2005, Facebook in 2007 and Twitter in 2008. He has an MBA from Hult/Ashridge Business School.
Sam Clarke (Non-Exec)
Sam Clarke has been a qualified Chartered Accountant in practice for over 30 years and has looked after the finances of The PR Office since its foundation. Sam Clarke is a partner in a commercial practice based in Shoreditch and has a reputation for being committed, responsive and hard working. He works with a broad range of commercial and not for profit clients and has served as a Trustee for several charities
Richard Baines (Non-Exec)
Richard is a director and co-founder of The Amber Group, a consultancy that specialises in helping creative service businesses to grow.
Having spent 15 years as a PR and Communications Consultant, Richard made the transition into the fields of Training, Coaching and Human Resource Management in early 2000.
Over the past 15 years, Richard has worked with over 100 creative service firms and corporates, helping them to grow through a blend of management and leadership development, coaching and business consultancy services.
Richard is a Fellow of the Chartered Institute of Personnel and Development; a qualified trainer, coach and facilitator; an accredited Insights Discovery™ Practitioner and an Affiliate of the PRCA.
Based in picturesque West Sussex, Richard is married with two boys and, when time permits, pursues a multitude of passions including musicianship (guitarist); road cycling (sportives); golf (nearly single figure handicap…) and football - watching and playing (usually in goal against the boys).