Message Development

In a crowded and constantly shifting world, we are experts at devising persuasive messaging that cuts to the chase and helps you stand out.

Whether you are a new business with no communication background, an established business looking for a change in direction or a business which just needs to establish what its core values are, we are experts in researching, crafting and delivering game-changing communications.

The PR Office believes that the best communications are built on solid foundations. To create these foundations, we work closely with you to gain a complete understanding of your business.

We will review and define:

where your business is now
where you want it to be
your target markets
your current opportunities
your available resources (and how to better utilise them for maximum impact)
positioning and key messages

From this research and insight, we are able to advise how to build and implement a robust communications strategy that resonates with your target audience whilst achieving your business objectives.

This strategy will utilise the PR tools, channels and approaches most relevant to your defined target audience – to appeal to them, engage them and ultimately influence them.