Frontier Services Group

Objectives

PRO was hired by FSG, the Hong Kong listed security, logistics & insurance group, to support its international investor relations and PR.

Implementation

Our work involves advising FSG on how best to position the company to Chinese and international investors, drafting support on all major financial announcements, financial media relations, analyst relations and crisis communications.

Given FSG’s international focus on investor base, our support covers Hong Kong, Beijing, New York, Washington DC and London.This is a very media intensive account due to the complex and high profile nature of the company, leading to our team fielding approximately 20-30 media requests per month.

Results

One of our major achievements includes positioning FSG successfully as the number 1 security and logistics firm supporting Chinese companies operating across One Belt One Road. This was done through active media relations in Asia, including an FT profile of the executive Chairman, and the publications of opeds in Wall Street Journal and South China Morning Post.

Our team has also introduced the senior management to the most influential media all around the world, including FT, Bloomberg, Economist, WSJ, Reuters, AP, Forbes and The Times.

Tideway

Objective

The team were tasked with supporting Tideway's bond issuance, ensuring that financial media, especially the FT, reported accurately the company's key messages and that the debt investment community understood the story. Another key objective was responding quickly and effectively to a large number of challenging in-bound media enquiries concerning some of the negative publicity that the project was at risk of generating.

Implementation

A key aspect of advice was ensuring that the wording in all public regulatory announcements were reflective of the key messages, that senior journalists were briefed and that an ongoing contact programme was maintained to ensure that all reporting was accurate. This involved regular 121 briefings, site visits and open communications.

Results

The bond issuance and the different stages was fairly and positively reported, with the FT writing it about in detail. Our efforts lead to management having broader and stronger relationships with the UK business media and negative enquiries resulting from several high profile opponents of the project largely mitigated. Significant and positive media coverage was also secured in the Times with a large profile of the CEO, as well as a profile in the Evening Standard.

Crescent Petroleum

Objective

To raise the profile  of Crescent Petroleum’s CEO Majid Jafar in UK and international business media and position him as an expert on oil and gas issues related to the Middle East, as well as social and economic development in the area through the promotion of the Arab Stabilisation Plan (ASP) founded by Majid Jafar.

Implementation

One-to-one journalist briefing programme with key target media; responding and reacting to the news agenda helping to drive coverage in target publications; comment opportunities offering a unique insight from Majid as a CEO of Crescent Petroleum; features and special reports on changes in legislation or trends; supporting global conferences Majid attends, seeking out editorial and interview opportunities.

Results

Regular commentary and interviews secured across tier 1 media including FT, BBC, CNBC and CNN and newswire articles for Reuters and Dow Jones.  Majid Jafar is often invited onto these programmes to discuss pertinent issues in the sector.