Change, Grow, Live

Objectives

PRO is engaged to position the health and social care charity, previously Crime Reduction Initiatives (CRI), as the leading provider of support to people dealing with addiction, homelessness and domestic abuse.

Implementation

PRO runs a busy national and regional press office for Change, Grow, Live, advising its individual services in towns and cities across England and Wales on profile building, positioning and issues management. On a national level, the team regularly identifies story angles and media opportunities, drafts and places thought-leadership articles, and in-depth case studies and features that highlight the charity’s impact.  PRO also provides a busy reactive press service, dealing with incoming media enquiries on behalf of its 100s of services across the UK, and drafting statements and responses.

Results

Change Grow Live’s expertise and models of best practice are regularly highlighted through meaningful, in-depth and impactful media coverage. Following media campaigns, the charity has seen an increase in the number of referrals to its services across England and Wales. There has also been a steady increase in requests from journalists from national and local media for Change Grow Live to provide expert comment on relevant stories.

Jewish Leadership Council

Objectives

Leading up to the hundredth anniversary of the Balfour Declaration, which led to the creation of the State of Israel, PRO was tasked with managing the profile of the JLC and the cross-communal Balfour 100 Steering Committee.

Our objective was to ensure that the Jewish community’s celebration was dignified and high profile both within the community and in national media.

Implementation

PRO suggested using Jewish community events as well as academics and thought leaders to shape the public’s perception of how the Balfour declaration impacted the Jewish community and Israel. PRO acted as the day-to-day media contact for Jewish community organisations, liaising with the Jewish Leadership Council’s in-house team to answer media queries and plan announcements and coverage. These aimed to maximise publicity around the Centenary’s UK-wide events, and consisted primarily of a series of placed articles, press releases, interviews and statements from key spokespeople and influencers.

PRO also provided press office support and was the coordinating point for a State Dinner with Prime Minsters May and Netanyahu to celebrate the occasion. PRO ensured that the event was maximised through the media, identifying the correct media targets and advising on appropriate messaging. This ensured media around the event ran smoothly and was properly communicated to all stakeholders at each stage.

Results

In total, PRO achieved over 200 pieces of coverage worldwide for the centenary, the vast majority of which was balanced, dignified and reflected the tone of the Jewish community’s celebrations.

Nightingale Hammerson

Objectives

PRO has worked from its inception with Nightingale Hammerson, one of the UK’s oldest established Jewish caring charities. Latterly, the consultancy has been called in to devise and deliver a communications and stakeholder strategy to support fundraising for a major, seven-figure redevelopment.

Implementation

PRO has drawn up a multi-pronged communications plan to ensure that the two-year redevelopment has high visibility during the course of the project. This involves detailed forward planning, identifying media milestones, story angles and – more broadly - building community support through targeted meetings, high-profile visits and speaking platforms.

Results

Buoyed by positive coverage in key community and local media titles, the charity has already raised a significant sum of money for its ambitious redevelopment. More widely, in relation to its existing care services, the charity is seen and heard across the PR spectrum and used by the media as a ‘go-to’ commentator on care issues and innovation, with high profile coverage in The Times, The Guardian, CNN, BBC News and specialist sector title Caring Times, to name a few.