Entries by Four C Media

Children and digital: no going back by Shari Ryness

The debate over children’s connectivity received an extra boost this week after the World Health Organisation listed gaming addiction as a medical disorder. This comes after a nine-year-old girl was admitted to rehab after becoming so addicted to Fortnite that she wet herself and hit her father when he tried to limit her play time. […]

Client love at The PR Office by Avital Mendelsohn & Yasmin Mckelvie

We recently attended a conference focussing on client relations hosted by the PRCA. The event, ‘Client Love – How to Gain, Retain and Grow Clients’, explored the ingredients of a successful agency – client partnership. In advance of the conference, the PRCA conducted a study which surveyed business owners about their biggest agency ‘bugbears’. The […]

The importance of opinion in PR by Yasmin Mckelvie

A few weeks ago I went to a conference to hear about how the media can win back trust. There was one point that stood out for me. It was when we were told that media are increasingly moving towards analytical opinion-based articles and away from fact-based. The argument is that this is what the […]

PRO nominated for internship award

We’ve worked hard to develop an internship programme that gives aspiring professionals the experience, knowledge, and skills to be effective 21st century practitioners. This is why we’re delighted to be one of five organisations shortlisted for ‘Best Internship’ in the PRWeek and PRCA internship awards. http://news.prca.org.uk/prca-and-prweek-announce-shortlist-for-pr-internships-awards-2018/ Fingers crossed for a good result at the awards ceremony on 5 […]

PRO appointed by Hudson Healthcare

The PR Office (PRO) has added Hudson Healthcare, a family-owned group of care homes, to its burgeoning social care portfolio after being called in for a combined media relations, digital marketing, and stakeholder engagement brief. Hudson Healthcare specialises in residential, nursing, dementia and respite care and operates four purpose-built care homes: Haven Lodge (Portishead), Sandiacre […]

‘The importance of insight and data in implementing world-class communications campaigns’ by Drew Salisbury

Last week, I had the privilege of attending the panel event, ‘PR Measurement in Practice’, at the Bulgari Hotel in Knightsbridge on behalf of The PR Office. As a budding and bright-eyed PR consultant, I was eager to learn more about how to create world-class communications campaigns with the latest measurement techniques. Hosted by Cision […]

Is it time to be a bit anti-Social? by Tom Gilby

Social media has taken a bit of a hit in the last few months. However, even with the Facebook and Cambridge Analytica data scandal piling more distrust on channels already tarnished with not doing enough to battle hate content and online abuse, social media is still seen as the future of communications. So when Wetherspoon […]

The media: rebuilding trust in a world of fake news

Yesterday, we attended an event organised by Kantar Media which explored how media outlets can win back trust.  Kantar Media conducted a survey, entitled ‘Trust in News’, which explored the complex relationship between consumers and news outlets in the wake of the fake news phenomenon. The results, garnered from four markets (Brazil, France, UK and […]