Entries by Drew Salisbury

BREXIT: End of Erasmus scheme will have damaging effect

(From the 1.1.2021 edition of the Jewish Telegraph) THE UK has left the European Union and signed a new partnership deal with it. One of the most contentious issues has been the UK’s withdrawal from the Erasmus scheme, which offered student exchanges as well as school links, work experience and apprenticeships across Europe since 1987. […]

CE(R)O: Chief Executive (Reputation) Officer? by Drew Salisbury

Challenged by the global pandemic, the pressure on a CEO to communicate has changed dramatically. The business landscape is, to coin a phrase, ‘unprecedented’: salient changes in client behaviour and customer habits, the freezing of budgets, cancellation of events, an unyielding reliance on tech, renewed focus on sustainable growth, displaced employees working remotely from different […]

PRO MD Marc Cohen interviewed by Norwood as part of “2020 YN Industry Speaker Series”

Marc Cohen, managing director at The PR Office and co-chair of Norwood’s Private Equity Dinner recently sat down with Rachael Davis-Stollar, trustee and chair of fundraising, where they discussed the trials and tribulations of COVID-19 and the “be brave” approach to business. This is the latest instalment of the “2020 YN Industry Speaker Series”. Norwood […]

Chancellor Rishi Sunak’s summer economic update 2020: a summary

During the Government’s summer economic update in Parliament, Chancellor Rishi Sunak announced a raft of job-focused plans to help boost the post-lockdown economy. These included tax changes, green initiatives and policies to encourage companies to hire younger workers. Take a look at our summary report for a breakdown of all major announcements. Chancellor Rishi Sunak’s […]

Communicating in COVID-19 – New Guidance

In our latest #covidー19 video series, PRO Chairman Shimon Cohen spoke with Associate Director Aaron Bass about the major challenges for businesses over the coming days following changes to the Government’s guidance. From a communications perspective, Shimon emphasises that the biggest hurdle will be the ability “to turn that sign over which says ‘open for […]

Communicating during COVID-19 – Care Homes

Account Director Tahmid Chowdhury recently sat down with Associate Director Aaron Bass via Zoom to discuss the unique challenges that care homes across the country are facing. Touching upon some of the most prevalent issues including the provision of PPE, dealing with outbreaks and the need to keep staff engaged, Tahmid emphasises that “in a […]