Entries by Drew Salisbury

Being heard as a thought leader by Aaron Bass

Thought leadership is one of those terms that gets thrown about by PR professionals, but it is difficult to relate to for those who are new to communications. It generally refers to breaking a new idea or argument and is often associated with content – op-eds, graphics or videos – that challenges the status quo. […]

BREXIT: End of Erasmus scheme will have damaging effect

(From the 1.1.2021 edition of the Jewish Telegraph) THE UK has left the European Union and signed a new partnership deal with it. One of the most contentious issues has been the UK’s withdrawal from the Erasmus scheme, which offered student exchanges as well as school links, work experience and apprenticeships across Europe since 1987. […]

CE(R)O: Chief Executive (Reputation) Officer? by Drew Salisbury

Challenged by the global pandemic, the pressure on a CEO to communicate has changed dramatically. The business landscape is, to coin a phrase, ‘unprecedented’: salient changes in client behaviour and customer habits, the freezing of budgets, cancellation of events, an unyielding reliance on tech, renewed focus on sustainable growth, displaced employees working remotely from different […]

PRO MD Marc Cohen interviewed by Norwood as part of “2020 YN Industry Speaker Series”

Marc Cohen, managing director at The PR Office and co-chair of Norwood’s Private Equity Dinner recently sat down with Rachael Davis-Stollar, trustee and chair of fundraising, where they discussed the trials and tribulations of COVID-19 and the “be brave” approach to business. This is the latest instalment of the “2020 YN Industry Speaker Series”. Norwood […]

Chancellor Rishi Sunak’s summer economic update 2020: a summary

During the Government’s summer economic update in Parliament, Chancellor Rishi Sunak announced a raft of job-focused plans to help boost the post-lockdown economy. These included tax changes, green initiatives and policies to encourage companies to hire younger workers. Take a look at our summary report for a breakdown of all major announcements. Chancellor Rishi Sunak’s […]