Entries by Drew Salisbury

New office, same mission by Shimon Cohen

Some 18 years ago when I started The PR Office, amongst the first questions that had to be dealt with was an office. In those days, WFH wasn’t a common phrase and “going to work” was the norm. After years of the tube, I thought, now is my time to make my life easier and […]

Content is king, if it works for you by Aaron Bass

We live in a world where content is all around us. From the moment we wake up in the morning until the moment we go to sleep, we are digesting news, adverts, videos and graphics. It is part of how the vast majority of people live. For PRs supporting brands and companies in this crowded […]

The PR Office expands green portfolio with ECOncrete signing

(Thursday 8th April 2021, London/Tel Aviv): London-based agency, The PR Office, continues to build prominence within the environmental sector following its most recent appointment by international eco-engineering firm, ECOncrete. The agency will be supporting ECOncrete with its communications strategy, with the aim of raising awareness of their innovative products as they look to expand into […]

Being heard as a thought leader by Aaron Bass

Thought leadership is one of those terms that gets thrown about by PR professionals, but it is difficult to relate to for those who are new to communications. It generally refers to breaking a new idea or argument and is often associated with content – op-eds, graphics or videos – that challenges the status quo. […]

BREXIT: End of Erasmus scheme will have damaging effect

(From the 1.1.2021 edition of the Jewish Telegraph) THE UK has left the European Union and signed a new partnership deal with it. One of the most contentious issues has been the UK’s withdrawal from the Erasmus scheme, which offered student exchanges as well as school links, work experience and apprenticeships across Europe since 1987. […]