Entries by Alisa Aronson

The Launch of The Daily Telegraph’s Technology Intelligence Division by Drew Salisbury

Yesterday, I attended the launch of The Daily Telegraph’s new Technology Intelligence division – a department dedicated entirely to the paper’s renowned tech expertise. At the breakfast event, we heard from two of the most senior team members – Robin Pagnamenta, Head of Technology Intelligence, and Harry de Quetteville, Special Correspondent. The audience was largely […]

Free White Paper: How Charities Can Work With Social Influencers by Alex Goldup

Social influencers represent a golden opportunity for charities who want to build awareness of their work and impact. In the first in our new series of white papers, our head of community and not-for-profit, Alex Goldup, gives some straightforward advice to help charities find and work successfully with social influencers on Instagram, Facebook and other […]

How Israeli Technology Is Driving Us Forward by Marc Cohen

“Data is the new oil,” famously proclaimed Intel CEO Brian Krzanich. General Motors CEO Mary Barra has said that the automobile industry will change more in the next five years than it has in the last 50. There are several factors driving the technological revolution creating the cars of the future, but none more powerful […]

David Vs Goliath – a PR conundrum by Jonny Garfield

It’s often seen as a very “British” character trait to support the underdog. In the world of sport this was memorably displayed when the nation got behind Leicester City as they closed in on the Premier League title a couple of years ago, whilst in politics many saw the previously unfancied Jeremy Corbyn as the […]

The PR Office appoints three new account managers

We’re really pleased to welcome two new additions to the PRO family, with Matt Owen and Adam Smith joining as account managers as well as the promotion of Jonny Garfield to account manager. Prior to joining, Matt worked as a project manager for an ambitious corporate partnership between Lloyds Banking Group and the WEA, the […]

Showcasing Talent – my time at the Best of Belron by Tom Gilby

Recently I was fortunate enough to fly out to Frankfurt for the bi-annual Best of conference, a two day event focused on driving change in the automotive sector, all while celebrating Belron’s technical capabilities through a friendly competition. Walking into the conference centre, surrounded by banners of Belron technicians representing their countries like Olympians I […]