Entries by Aaron Bass

The PR Office launches new ‘Market Entry’ offering

The PR Office is pleased to announce the creation of a new ‘Market Entry’ offering to help companies identify and prepare for opportunities, risks and challenges when launching new products and services. The offering will include consultancy, forming go-to-market strategies, persona analysis, and sales funnel optimisation. The creation of the Market Entry offering has grown […]

CommsCon 2019: Is media relations obsolete? by Tom Gilby

This week, the great and the good from across the PR world came together at CommsCon 2019 to discuss the evolution of PR and communications strategy as we move into a new decade. The past twenty years has been very disruptive for the communications industry with the rise of digital and social media. With this […]

The PR Office has a new Associate Director

The PR Office is pleased to announce the promotion of Aaron Bass to associate director. As part of his new role, Aaron will assist the firm’s managing directors and chairman in overseeing the day-to-day operations of the agency. Aaron will play a leading role in the agency’s internal mentorship programme through which the firm provides […]

Celebrating 15 years of The PR Office – Paris 2019

Done right, company away days can be an opportunity to plan strategy, foster innovative thinking, encourage reflection and build esprit de corps amongst colleagues. It’s a unique and rare opportunity: the entire team in one place, away from the hustle and bustle of the office for a couple of days. Even better when your company […]

ICYMI – Shimon Cohen sits down with PRmoment

In his interview with Ben Smith for PRmoment, our chairman Shimon Cohen emphasises that in order to get your message across, you need to understand essentially three things: where you are now, where you want to be and how you need to get there. As he recalls in the words of his former mentor and […]

The PR Office adds to sports portfolio with SIGA win

The Sports Integrity Global Alliance (SIGA), an independent coalition aiming to reform the integrity and governance of sport, has engaged The PR Office for a project to manage media relations across all platforms; social and traditional. The win represents the latest addition to The PR Office’s burgeoning portfolio of sports clients, which already includes football […]