Oxx, the growth capital investment firm, has appointed The PR Office to oversee its public launch and ongoing corporate communications. Oxx was founded by Richard Anton and Mikael Johnsson who departed Amadeus Capital at the end of 2016. Oxx, which is focused on investing in B2B “scale-up” stage software companies with serious commercial traction originating in the UK, the Nordics and Israel, launched on 30th January with a successful PR campaign targeting media in UK, Nordics, Israel and the US.
Marc Cohen, Managing Director, The PR Office, said: “We are delighted to be part of Oxx’s exciting journey from the start. The public launch has already been very successful and we are thrilled be in a position to tell the firm’s story going forward. We are proud to have been their agency of choice.”
Richard Anton & Mikael Johnsson, General Partners at Oxx, said: “The PR Office’s credentials in our sector were strong and we were really impressed with the team’s ability to immerse themselves in our business, understand our messages and craft an effective communications strategy for our launch and beyond.”