LONDON/ 25 FEBRUARY 2016 – Rajmeena Aujla, Corporate Account Director from The PR Office joins the Chartered Institute of Public Relations (CIPR) Diversity and Inclusion Forum. The Forum seeks to develop an inclusive culture within public relations by raising general awareness of diversity issues and increasing numbers of public relations practitioners from all backgrounds.
The PR Office, Corporate Account Director brings her varied experience to the Diversity and Inclusion Forum having previously worked with global brands, UK start-ups and her understanding of the British Asian Music Industry.
“It’s very trendy to talk about Diversity at the moment, whilst another to implement in existing agency culture. There are plenty of talk shops but very few campaigns back the sentiment, so I feel privileged to be part of the CIPR Diversity and Inclusion Forum. I am looking forward to using live examples from the communities that we work with on a daily basis at The PR Office; including the Jewish and Asian communities, as well as my global experience to the Forum”.
Shimon Cohen, Chairman at The PR Office – “It’s vital that we represent voices of the wider community and make it the norm in our day to day business. I am thrilled that Raj’s voice will be added to the mix of already reputable individuals within the industry”.
Aujla joins fellow members including: Cornelius Alexander Found. Chart. PR, FCIPR; Andrew Barratt; Harish Bhayani; Catherine Grinyer MCIPR (Chair); Avril Lee MCIPR; Alex Louis MCIPR and Ryan Woor.
Fellow Director, Alex Goldup from The PR Office’s Community and Not-for Profit is also on the committee of the CIPR’s Not-for-Profit group.
CIPR’s Diversity and Inclusion Forum
The Diversity and Inclusion’s remit is broad. ‘Diversity’ is an all-encompassing term acknowledging differences such as gender, ethnicity, sexuality, socio-economic background, disability, religion/faith and age. The Forum believes public relations campaigns are more effective when created and delivered by teams that are representative of the audiences they seek to engage. There are both strong moral and business cases for diversity in public relations.