BMO Real Estate Partners

 

Objectives

BMO Real Estate (BMO REP), formerly F&C REIT, is a real estate fund management vehicle with a global portfolio worth £6.9 billion. The PR Office has worked with the company since its inception as F&C REIT. The PR Office is responsible for profiling the firm’s spokespeople on issues surrounding Real Estate and the property market.


Implementation

The PR Office regularly leverages BMO Real Estate Partners’ expertise to arrange media meetings and contribute to property features in key titles. We also analyse and announce any deal in which BMO REP is operating and comment on wider industry issues. The PR Office was also recently responsible for announcing the business’ re-brand from F&C REIT to BMO REP. We first assisted with the development of the internal messaging, ensuring existing clients, customers and third parties were aware that the rebrand was to their benefit. This message was then delivered publically, with an initial exclusive given to the Financial Times and then distributed across all national and trade publications.


Results

The rebrand itself achieved significant coverage in national news, property, and investment trades with the message managed across all outlets. Beyond this, BMO REP has become one of the most regular and sought after commentators in the property market, now known for its knowledge of all sectors particularly in retail.