To communicate the launch newly formed growth capital firm Oxx. Focused on the UK, the Nordics and Israel, The PR Office was specifically tasked with profiling the firm in private equity and technology trade press across these regions. The PR Office’s challenge was also to ensure the coverage clearly demonstrated not only the B2B Software gap in the market, which Oxx targets, but also the industry-leading expertise of its founders. In addition, the launch strategy and ongoing communications support for which The PR Office is retained, needs to align with the firm’s business objectives and support its work with investors and investment opportunities.
Working closely with the client, The PR Office consulted on the key messages for Oxx, as well as on elements of its branding. With regards to its public launch, using The PR Office’s existing media relations in the sector, the team initially introduced the Oxx founding partners to senior journalists at the leading sector trade publication in the UK, Private Equity News, and the leading business publication in Sweden, Dägens Industri. Market-specific exclusive articles were secured in these publications, following which the team drafted and distributed the company’s launch release, targeting national and trade finance, private and venture capital journalists and publications. The ongoing responsibility is to continue to introduce Oxx to key influencers from the media world and beyond, as well as assist with any deal or investment announcements.
On top of the exclusive coverage achieved in Private Equity News and Dägens Industri, Oxx’s launch was covered in 249 different news outlets, worldwide, equating to a total audience reach of 89,410,909. On top of coverage achieved, introductory calls and meetings were achieved with six key investment media targets, including Private Equity International, Reuters and the Wall Street Journal, as well as with technology and business titles including TechCrunch, Forbes Magazine and Growth Business. The exposure not only lead to the forming of new relationships with key influencers, but saw an increase in views to the founders’ LinkedIn pages by nearly 2,000. The communications support also lead to direct investment opportunities, with a highly regarded investor making contact with Oxx, having read about the firm’s business model.