BDO

Objective

The PR Office is engaged to raise awareness of BDO’s Tax Dispute Resolution team and position the team as experts on the issues surrounding tax evasion and enforcement. Ultimately the communications activity is in place to help the lead partners build relationships with new clients and referrers of business.


Implementation

The PR Office works with the Tax Dispute Resolution team partners, associates and communications managers to develop strategy and messages for the key focus areas. This programme includes an on-going press contact programme across national  media, regular monitoring of Government and industry issues which we can provide reactive comment on and utilising internal and external research.


Results

The team delivers consistent commentary to the right audiences resulting in high-level coverage across the UK national media. This, alongside a schedule of media briefings with senior personal finance and business journalists, means BDO is now proactively contacted when journalists want a commentator on tax evasion, tax avoidance and related issues. BDO has also received direct enquires from prospective clients on the back of media coverage.